Marketing Agencies
Lead attribution for marketing agencies
Show your clients exactly which campaigns generate their leads. Not traffic. Leads.
14-day free trial. No credit card required.
The problem
Your clients ask "where are my leads coming from?" and you point to Google Analytics traffic numbers. But traffic is not leads. You need to connect specific form submissions to specific campaigns and channels, across multiple client sites.
How SourceTag helps
SourceTag tracks attribution per site. Each client gets their own configuration. You see exactly which campaigns generate form submissions. Report on real lead sources instead of pageview estimates.
What lands in your CRM
Every form submission is tagged automatically. Your team sees the full source data without asking "how did you hear about us?"
Lead source
Channel (e.g. Paid Search), source, campaign, keyword. First click and last click.
Ad click IDs
gclid, fbclid, msclkid, ttclid. Link each lead back to the exact ad that created it.
Visitor journey
Visit count, days to conversion, device type, landing page. Context your sales team can use.
Examples for marketing agencies
A client asks which Google Ads campaign generated the most enquiries last month. You pull the data from their CRM.
You need to prove your SEO work drives leads, not just rankings or traffic.
A client wants to know if Facebook ads generate real enquiries or just clicks.
Channels configured out of the box
Every visit is categorised into a channel automatically. You can customise these or add your own.
Set up in 5 minutes
Add the script
One line of code in your site header, or install the WordPress plugin.
Add hidden fields
Works with any form builder. Gravity Forms, HubSpot, Typeform, and 60+ more.
Every lead is tagged
Channel, campaign, ad, keyword, landing page. Straight to your CRM, inbox, or wherever your leads go.
Frequently asked questions
Yes. SourceTag works with WordPress, Webflow, Squarespace, Wix, Shopify, and any platform that supports a script tag.
SourceTag works with Gravity Forms, WPForms, Contact Form 7, HubSpot Forms, Typeform, JotForm, and 60+ other form builders.
Most users are set up in under 10 minutes. Install the script, add hidden fields, and test.
No. SourceTag only counts form submissions (a number). The attribution data stays in the visitor's browser cookie and flows through your forms. We never see the actual lead data.
JavaScript cookies in Safari are limited to 7 days. The WordPress plugin or Cloudflare Worker extends this to 400 days via server-side cookies.
Done-for-you attribution. Set up in 5 minutes.
14-day free trial. No credit card required. Every lead tagged with the source that created it.