Done-for-you lead source attribution
SourceTag automatically tracks lead sources across paid advertising, social, organic search, and referral traffic. Every form submission is tagged with the channel, campaign, and ad that created it. The data goes straight to your CRM, inbox, or wherever your leads already go.
14-day free trial. No credit card required.
Works with your existing tools
Do you know where that lead actually came from?
A lead comes in through your contact form. You can see their name and email. But which Google Ads campaign brought them? Which social channel? Which referrer? Without attribution data in your CRM, you're guessing.
Set up once. Every lead is tagged automatically.
Install a small script, add hidden fields to your forms, and attribution data flows into your CRM with every submission.
Add the tracking script
One line of code in your site header, or install the WordPress plugin or Cloudflare Worker. Takes 30 seconds.
Add hidden fields to your forms
Works with any form builder. Gravity Forms, HubSpot, Typeform, WPForms, and 60+ more.
Every lead arrives with full attribution
Channel, campaign, ad, keyword, landing page, click ID, and more. Right there in your CRM, in your inbox, wherever your forms send data.
Dual attribution
Know what brought them in and what made them convert
A lead converts from a Google Ad, but they first found you through organic search three weeks ago. Which channel gets the credit? SourceTag captures both touchpoints in every form submission. You see what brought them in and what got them over the line.
Learn more →
Your rules
Channels that match how your business thinks about traffic
11 default channels out of the box: Paid Search, Paid Social, Organic Search, Email, Referral, and more. For advanced users, it's fully flexible - change the matching rules, add your own channel configuration, or adjust how traffic gets categorised.
See all channels →Ready-to-use data
Plug-and-play lead source data for your CRM and beyond
SourceTag gives you clean, summarised attribution data that makes sense in a CRM record. Channel, source, campaign, and landing page are ready to use out of the box. Need more detail? Enable click IDs, raw UTM values, visit counts, and 20+ additional fields.
Lead source summary
Channel (e.g. "Paid Search"), source, campaign, keyword, and landing page. Clean, human-readable values ready for CRM reports and dashboards.
Paid ad tracking
Captures click IDs from Google, Meta, Microsoft, and TikTok so you can link leads back to the exact campaign that generated them.
Visitor journey
How many times they visited before converting, how many days it took, what device they used, and which page they submitted the form on.
60+
Supported form builders and platforms
80+
Search engines recognised automatically
70+
Social networks identified
400 days
Cookie persistence via WordPress plugin or Cloudflare Worker
Simple, transparent pricing
Every feature on every plan. Pick the one that fits your submission volume.
Multi-domain plans available for agencies and multi-brand businesses. See all plans →
Done-for-you attribution. Set up in 5 minutes.
14-day free trial. No credit card required. Every lead tagged with the source that created it.