Real Estate
Lead attribution for real estate
Track which channels drive your property enquiries and listing leads.
14-day free trial. No credit card required.
The problem
You advertise on portals, run Google Ads, post on social media, and maintain a website. When an enquiry comes in, you rarely know which channel drove it. Portal leads are tracked separately but website leads are a black box.
How SourceTag helps
SourceTag captures the source of every website enquiry. Whether someone found you through a Google Ad, an organic search, or a social post, the attribution data flows into your CRM alongside the lead details.
What lands in your CRM
Every form submission is tagged automatically. Your team sees the full source data without asking "how did you hear about us?"
Lead source
Channel (e.g. Paid Search), source, campaign, keyword. First click and last click.
Ad click IDs
gclid, fbclid, msclkid, ttclid. Link each lead back to the exact ad that created it.
Visitor journey
Visit count, days to conversion, device type, landing page. Context your sales team can use.
Examples for real estate
A buyer enquiry from a Google Ads campaign targeting suburb-specific keywords
A vendor appraisal request from an organic search landing on your suburb page
A referral from a mortgage broker's website
Channels configured out of the box
Every visit is categorised into a channel automatically. You can customise these or add your own.
Set up in 5 minutes
Add the script
One line of code in your site header, or install the WordPress plugin.
Add hidden fields
Works with any form builder. Gravity Forms, HubSpot, Typeform, and 60+ more.
Every lead is tagged
Channel, campaign, ad, keyword, landing page. Straight to your CRM, inbox, or wherever your leads go.
Frequently asked questions
Yes. SourceTag works with WordPress, Webflow, Squarespace, Wix, Shopify, and any platform that supports a script tag.
SourceTag works with Gravity Forms, WPForms, Contact Form 7, HubSpot Forms, Typeform, JotForm, and 60+ other form builders.
Most users are set up in under 10 minutes. Install the script, add hidden fields, and test.
No. SourceTag only counts form submissions (a number). The attribution data stays in the visitor's browser cookie and flows through your forms. We never see the actual lead data.
JavaScript cookies in Safari are limited to 7 days. The WordPress plugin or Cloudflare Worker extends this to 400 days via server-side cookies.
Done-for-you attribution. Set up in 5 minutes.
14-day free trial. No credit card required. Every lead tagged with the source that created it.