B2B Services
B2B lead attribution across a long sales cycle
Track the touch that introduced them and the one that brought them back.
14-day free trial · No credit card · Set up in 5 minutes
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Google Ads
"car accident lawyer"
First click -
Blog post
12 days later, via search
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Contact form
Submitted on mobile
Last click
Sarah Mitchell
New lead in your CRM
- Channel
- Paid Search
- Campaign
- pi-brand-search
- Keyword
- car accident lawyer
- Landing page
- /personal-injury
The problem
B2B sales cycles are long. A prospect finds you through a Google search, reads a case study, then comes back weeks later from a LinkedIn ad to book a call. Last-click reporting credits the LinkedIn ad and misses what introduced them.
How SourceTag helps
SourceTag records the first click and the last click on every form submission, so you can see what introduced the prospect as well as what brought them back.
What lands in your CRM
Every form submission is tagged as it is sent. Your team reads the source next to the name and the phone number.
Lead source
Channel, source, campaign and keyword. First click and last click on the same record.
Ad click IDs
gclid, fbclid, msclkid and ttclid. Match each lead back to the exact ad that created it.
Visit history
Visit count, days to conversion, device and landing page, so whoever picks up the lead knows the story before they call.
Examples for b2b services
A consultation that started with a Google search and converted via a LinkedIn retargeting ad
An enquiry from a referral partner's website
A contact form submission from a Google Ads campaign targeting a competitor name
Channels set up by default
Every visit is sorted into a channel as it happens. If our channels don't match how you report, change the rules or add your own.
Set up in 5 minutes
Add the script
One line in your site header, or install the WordPress plugin.
Add hidden fields
Works with any form builder. Gravity Forms, HubSpot, Typeform and 60 more.
Every lead is tagged
Channel, campaign, keyword and landing page, wherever your forms already send data.
Frequently asked questions
The WordPress plugin and the Cloudflare Worker set the cookie server-side and keep it for 400 days. Without one of those, Safari drops it after seven days.
Yes. First click keeps the organic search that introduced them and last click records the LinkedIn ad that brought them back. Both arrive on the same submission.
Yes. Create the custom fields once, add matching hidden fields to the form, and every submission fills them in from then on.