Law Firms
Lead attribution for law firms
Connect every case enquiry back to the ad, search, or referral that created it.
14-day free trial. No credit card required.
The problem
Law firm marketing is expensive. Google Ads for legal keywords can cost $20+ per click. But when a potential client fills out your contact form, you have no idea which campaign or keyword brought them in. You are spending tens of thousands a month and guessing what works.
How SourceTag helps
SourceTag captures the marketing source of every enquiry. When someone submits your contact form, the channel, campaign, keyword, and landing page are included alongside their details. Your intake team sees it immediately.
What lands in your CRM
Every form submission is tagged automatically. Your team sees the full source data without asking "how did you hear about us?"
Lead source
Channel (e.g. Paid Search), source, campaign, keyword. First click and last click.
Ad click IDs
gclid, fbclid, msclkid, ttclid. Link each lead back to the exact ad that created it.
Visitor journey
Visit count, days to conversion, device type, landing page. Context your sales team can use.
Examples for law firms
A personal injury enquiry from a Google Ads campaign targeting "accident lawyer"
A commercial law lead who found you through organic search on a blog post about employment law
A family law consultation from a referral partner's website
Channels configured out of the box
Every visit is categorised into a channel automatically. You can customise these or add your own.
Set up in 5 minutes
Add the script
One line of code in your site header, or install the WordPress plugin.
Add hidden fields
Works with any form builder. Gravity Forms, HubSpot, Typeform, and 60+ more.
Every lead is tagged
Channel, campaign, ad, keyword, landing page. Straight to your CRM, inbox, or wherever your leads go.
Frequently asked questions
Yes. SourceTag works with WordPress, Webflow, Squarespace, Wix, Shopify, and any platform that supports a script tag.
SourceTag works with Gravity Forms, WPForms, Contact Form 7, HubSpot Forms, Typeform, JotForm, and 60+ other form builders.
Most users are set up in under 10 minutes. Install the script, add hidden fields, and test.
No. SourceTag only counts form submissions (a number). The attribution data stays in the visitor's browser cookie and flows through your forms. We never see the actual lead data.
JavaScript cookies in Safari are limited to 7 days. The WordPress plugin or Cloudflare Worker extends this to 400 days via server-side cookies.
Done-for-you attribution. Set up in 5 minutes.
14-day free trial. No credit card required. Every lead tagged with the source that created it.