Campaign Monitor
Attribution data in Campaign Monitor
Know which campaigns actually grow your Campaign Monitor list, not just which page they signed up on.
Your website
Script installed
SourceTag
Captures attribution
Your forms
Hidden fields sent
Campaign Monitor
Data arrives tagged
Your website
Script installed
SourceTag
Captures attribution
Your forms
Hidden fields sent
Campaign Monitor
Data arrives tagged
The problem
Campaign Monitor tracks opens and clicks once someone's on the list. Where they came from before that, the ad, the post, the referral, never makes it into their profile.
How to set it up
SourceTag watches your website and remembers how each visitor got there. Submit a form connected to Campaign Monitor and that history rides along in hidden fields, landing on the subscriber's profile as channel, campaign and source.
Add SourceTag to your site
One script tag in the header, or the WordPress plugin.
Add hidden fields to your forms
Add the attribution fields to whatever form feeds Campaign Monitor. They map straight to subscriber properties.
Look at a subscriber profile
Submit a test form with a UTM parameter, then check Campaign Monitor for the new properties on that subscriber.
Segment subscribers by channel
Once attribution data lands on subscriber profiles in Campaign Monitor, you can build segments based on how people found you. Send different sequences to paid vs organic subscribers. See which campaigns actually grow your list.
By channel
Paid Search, Organic, Social, Referral, Direct
By campaign
Which ad campaigns drive the most signups
By landing page
Which pages convert visitors into subscribers
Frequently asked questions
Yes. Once attribution data lands on subscriber profiles, you can build segments like "came from Paid Search" or "landed on the pricing page" and use them in automations.
If Campaign Monitor has embedded forms that support hidden fields, SourceTag can populate them. Otherwise, use a separate form builder and connect it to Campaign Monitor.
The channel, source, campaign, keyword, and landing page that brought them in. Both first touch and last touch if you capture both.
Yes. Attribution fields on subscriber profiles work like any other custom property. Use them in automation triggers, conditions, and segmentation.
