Growform
Attribution data in Growform
Know which channels drive your multi-step form leads.
Your website
Script installed
SourceTag
Captures attribution
Growform
Hidden fields sent
Your tools
Data arrives tagged
Your website
Script installed
SourceTag
Captures attribution
Growform
Hidden fields sent
Your tools
Data arrives tagged
The problem
Growform captures leads through multi-step forms but doesn't track which campaign or channel brought the visitor.
How to set it up
SourceTag populates hidden fields in Growform forms automatically. Attribution data is included in every submission.
Install SourceTag
Add the script tag to your site where Growform is embedded.
Add hidden fields
Add hidden fields to your Growform form for the attribution data you want to capture.
Submissions include attribution
Every Growform submission now includes channel, source, campaign, and more.
Where your data ends up
Growform sends form data to your CRM, email tool, or wherever you've connected it. The attribution data rides along in the hidden fields.
Frequently asked questions
The core fields are st_fc_channel, st_fc_detail_1, st_fc_detail_2, st_fc_detail_3, and st_fc_detail_4 for first click data. There are about 20 fields total covering first click, last click, landing pages, and click IDs. See the setup guide for the full list.
Yes. Hidden fields can sit on any step. SourceTag populates them regardless of which step they're on.
You just add hidden fields. Your existing visible fields stay exactly as they are. Visitors don't see any difference.
Wherever your Growform submissions go. If they feed into a CRM, email tool, or spreadsheet, the attribution data rides along as extra fields.
Related integrations
Done-for-you attribution. Set up in 5 minutes.
14-day free trial. No credit card required. Every lead tagged with the source that created it.