Growform
Attribution data in Growform
Know what started the multi-step flow.
Your website
Script installed
SourceTag
Captures attribution
Growform
Hidden fields sent
Your tools
Data arrives tagged
Your website
Script installed
SourceTag
Captures attribution
Growform
Hidden fields sent
Your tools
Data arrives tagged
The problem
Growform collects the multi-step submission. It doesn't know which campaign or channel got the visitor started.
How to set it up
SourceTag fills the hidden fields on your Growform automatically, so every submission carries the attribution data with it.
Install SourceTag
Add the script tag to your site where Growform is embedded.
Add hidden fields
Add the fields you want to capture to your Growform form.
Check a submission
Every entry now includes the channel, source and campaign that produced it.
Where your data ends up
Growform sends form data to your CRM, email tool, or wherever you've connected it. The attribution data rides along in the hidden fields.
Frequently asked questions
The core fields are st_fc_channel, st_fc_detail_1, st_fc_detail_2, st_fc_detail_3, and st_fc_detail_4 for first click data. There are about 20 fields total covering first click, last click, landing pages, and click IDs. See the setup guide for the full list.
Yes. Hidden fields can sit on any step. SourceTag populates them regardless of which step they're on.
You just add hidden fields. Your existing visible fields stay exactly as they are. Visitors don't see any difference.
Wherever your Growform submissions go. If they feed into a CRM, email tool, or spreadsheet, the attribution data rides along as extra fields.
