Cal.com
Lead attribution for Cal.com
See which channels drive your bookings.
Your website
Script installed
SourceTag
Captures attribution
Cal.com
Hidden fields sent
Your tools
Data arrives tagged
Your website
Script installed
SourceTag
Captures attribution
Cal.com
Hidden fields sent
Your tools
Data arrives tagged
The problem
Cal.com handles scheduling but doesn't track marketing attribution. You don't know which campaigns drive bookings.
How to set it up
Install SourceTag on the page where Cal.com is embedded. Add hidden fields to capture attribution data alongside the booking.
Install SourceTag
Add the script tag to your site.
Add hidden fields
Configure hidden fields in Cal.com for the SourceTag data.
Test
Book a test appointment with UTM parameters in the URL.
Frequently asked questions
SourceTag runs on the page where Cal.com is embedded. If Cal.com supports custom fields or intake questions, you can pass attribution data through those.
As long as Cal.com is on a page where SourceTag's script runs, and it supports custom field input, attribution data can flow through.
The same attribution data as any other form: channel, source, campaign, keyword, landing page, and click IDs. Both first and last touch.
Related integrations
Done-for-you attribution. Set up in 5 minutes.
14-day free trial. No credit card required. Every lead tagged with the source that created it.