Cal.com
Lead attribution for Cal.com
Know which channel filled the slot.
Your website
Script installed
SourceTag
Captures attribution
Cal.com
Hidden fields sent
Your tools
Data arrives tagged
Your website
Script installed
SourceTag
Captures attribution
Cal.com
Hidden fields sent
Your tools
Data arrives tagged
The problem
Cal.com handles the booking. It doesn't touch marketing attribution at all, so a full calendar tells you nothing about which campaign filled it.
How to set it up
Install SourceTag on the page hosting your Cal.com embed and add hidden fields so the booking carries the attribution data with it.
Install SourceTag
Add the script tag to the site.
Add hidden fields in Cal.com
Configure fields for the SourceTag values in your booking form.
Test a booking
Add a UTM parameter to the URL and book a test slot.
Frequently asked questions
SourceTag runs on the page where Cal.com is embedded. If Cal.com supports custom fields or intake questions, you can pass attribution data through those.
As long as Cal.com is on a page where SourceTag's script runs, and it supports custom field input, attribution data can flow through.
The same attribution data as any other form: channel, source, campaign, keyword, landing page, and click IDs. Both first and last touch.
