Calendly
Lead attribution for Calendly
Every booking arrives with the campaign that drove it.
Your website
Script installed
SourceTag
Captures attribution
Calendly
Hidden fields sent
Your tools
Data arrives tagged
Your website
Script installed
SourceTag
Captures attribution
Calendly
Hidden fields sent
Your tools
Data arrives tagged
The problem
Calendly tells you who booked. It has no idea whether an ad, a search or a referral got them to the page.
How to set it up
Put SourceTag on the page where your Calendly embed lives, then map its routing form fields or custom questions to the SourceTag data.
Install SourceTag on the booking page
Add the script tag wherever the Calendly embed sits.
Map Calendly's routing fields
Add custom questions or routing form fields in Calendly for the SourceTag values.
Book a test slot
Visit the page with a UTM parameter and complete a booking to confirm it captured.
Frequently asked questions
SourceTag runs on the page where Calendly is embedded. If Calendly supports custom fields or intake questions, you can pass attribution data through those.
As long as Calendly is on a page where SourceTag's script runs, and it supports custom field input, attribution data can flow through.
The same attribution data as any other form: channel, source, campaign, keyword, landing page, and click IDs. Both first and last touch.
