Chili Piper
Lead attribution for Chili Piper
Attribution data on every routed booking.
Your website
Script installed
SourceTag
Captures attribution
Chili Piper
Hidden fields sent
Your tools
Data arrives tagged
Your website
Script installed
SourceTag
Captures attribution
Chili Piper
Hidden fields sent
Your tools
Data arrives tagged
The problem
Chili Piper routes the lead to the right rep. It doesn't pass along which campaign sent them.
How to set it up
SourceTag fills hidden fields on the form that triggers Chili Piper, so the attribution rides along with the booking.
Install SourceTag
Add the script tag to your site.
Add hidden fields to the triggering form
Whatever form kicks off Chili Piper needs the SourceTag fields added.
Test it end to end
Submit the form with a UTM parameter and check the Chili Piper record.
Frequently asked questions
SourceTag runs on the page where Chili Piper is embedded. If Chili Piper supports custom fields or intake questions, you can pass attribution data through those.
As long as Chili Piper is on a page where SourceTag's script runs, and it supports custom field input, attribution data can flow through.
The same attribution data as any other form: channel, source, campaign, keyword, landing page, and click IDs. Both first and last touch.
