Crisp
Attribution data for Crisp
Know where your chat visitors started.
Your website
Script installed
SourceTag
Captures attribution
JS API
Reads cookie data
Crisp
Data arrives tagged
Your website
Script installed
SourceTag
Captures attribution
JS API
Reads cookie data
Crisp
Data arrives tagged
The problem
Crisp shows you the conversation. It doesn't show you the marketing behind it.
How to set it up
Use SourceTag's JavaScript API to write attribution data into Crisp's session data.
Install SourceTag
Add the script tag to your site.
Push data into Crisp
Read the JS API and set session data with the channel and campaign.
Check the visitor profile
Open the profile in Crisp and confirm the fields are there.
Using the JavaScript API
Chat tools don't use traditional forms, so SourceTag takes a different approach here. Instead of hidden fields, you read attribution data from the JavaScript API and pass it into Crisp's contact properties.
const fc = window.__sourcetag?.getFC();
const lc = window.__sourcetag?.getLC();
// Returns: channel, source, campaign, term, ...The API gives you the same data that hidden fields capture. See the full JS API reference →
Frequently asked questions
Chat tools don't use traditional forms. Instead, you use SourceTag's JavaScript API to read attribution data from the cookie and push it into Crisp's contact properties.
Call window.__sourcetag?.getFC() and window.__sourcetag?.getLC() to get first and last click attribution data as JavaScript objects. Then pass the values into your chat tool's API.
It helps. The JS API integration needs a small amount of JavaScript. We have code examples in the docs to keep it straightforward.
