Intercom
Attribution data for Intercom
Know which marketing channel brought each conversation.
Your website
Script installed
SourceTag
Captures attribution
JS API
Reads cookie data
Intercom
Data arrives tagged
Your website
Script installed
SourceTag
Captures attribution
JS API
Reads cookie data
Intercom
Data arrives tagged
The problem
Intercom shows you conversations but not which marketing channel drove the visitor to your site.
How to set it up
SourceTag exposes attribution data via the JavaScript API (window.__sourcetag). Use Intercom's custom attributes to pass attribution data into conversation records.
Install SourceTag
Add the script tag to your site.
Pass data to Intercom
Use the JS API to read SourceTag data and set Intercom custom attributes.
View in Intercom
Check conversation records for the attribution custom attributes.
Using the JavaScript API
Chat tools don't use traditional forms, so SourceTag takes a different approach here. Instead of hidden fields, you read attribution data from the JavaScript API and pass it into Intercom's contact properties.
const fc = window.__sourcetag?.getFC();
const lc = window.__sourcetag?.getLC();
// Returns: channel, source, campaign, term, ...The API gives you the same data that hidden fields capture. See the full JS API reference →
Frequently asked questions
Chat tools don't use traditional forms. Instead, you use SourceTag's JavaScript API to read attribution data from the cookie and push it into Intercom's contact properties.
Call window.__sourcetag?.getFC() and window.__sourcetag?.getLC() to get first and last click attribution data as JavaScript objects. Then pass the values into your chat tool's API.
It helps. The JS API integration needs a small amount of JavaScript. We have code examples in the docs to keep it straightforward.
Related integrations
Done-for-you attribution. Set up in 5 minutes.
14-day free trial. No credit card required. Every lead tagged with the source that created it.