Your website
Script installed
SourceTag
Captures attribution
JS API
Reads cookie data
Drift
Data arrives tagged
Your website
Script installed
SourceTag
Captures attribution
JS API
Reads cookie data
Drift
Data arrives tagged
The problem
Drift captures the chat. It won't tell you which campaign started the visit.
How to set it up
Read attribution data from SourceTag's JavaScript API and write it to Drift's contact attributes.
Install SourceTag
Add the script tag to your site.
Set Drift attributes
Use the JS API to pull channel and campaign data into Drift contacts.
Confirm it landed
Open a contact profile and look for the new attributes.
Using the JavaScript API
Chat tools don't use traditional forms, so SourceTag takes a different approach here. Instead of hidden fields, you read attribution data from the JavaScript API and pass it into Drift's contact properties.
const fc = window.__sourcetag?.getFC();
const lc = window.__sourcetag?.getLC();
// Returns: channel, source, campaign, term, ...The API gives you the same data that hidden fields capture. See the full JS API reference →
Frequently asked questions
Chat tools don't use traditional forms. Instead, you use SourceTag's JavaScript API to read attribution data from the cookie and push it into Drift's contact properties.
Call window.__sourcetag?.getFC() and window.__sourcetag?.getLC() to get first and last click attribution data as JavaScript objects. Then pass the values into your chat tool's API.
It helps. The JS API integration needs a small amount of JavaScript. We have code examples in the docs to keep it straightforward.
